Is the Phoenix finally dying?

It began as a read on shoptalk aka tvspy. What caught my eye initially was:

One of the biggest criticisms of the millennial generation is that they confuse participation with winning. Everyone gets a trophy in the playoffs. They feel they deserve a promotion because they simply showed up for work everyday.

Wow does that sound like a lot of high school students I’ve dealt with.

But it got deeper as Graeme Newell delved into How Ratings Measurement Is Hurting Broadcast TV.

What I thought was a slam against today’s broadcasting in general is actually a finely focused look at the golden days of broadcast news (70s to 90s), rating vs. share, and finally…

Broadcast ratings will continue to decline in the coming years as cable channels proliferate, internet viewing takes off, and baby boomers die off.

Ouch. Rather than rating yourself on how much of the audience you have, you should be out recruiting a NEW AUDIENCE. The audience who isn’t watching your channel or any channel for that matter.

Gotta love the final line.

Just because your competitor loses doesn’t mean you win.

(Only halfway through what appears to be a pretty prolific day.)

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