Thanks to Advancing the Story for the 25 Commandments For Journalists.
…15 or more years ago to an invitation to do some media training for a group of Elsevier editors. I began compiling them because I had just asked myself what was the most important thing to remember about writing a story, and the answer came back loud and clear: “To make somebody read it.”
My two favorites:
5. Here is a thing to carve in pokerwork and hang over your typewriter. “No one will ever complain because you have made something too easy to understand.”
6. And here is another thing to remember every time you sit down at the keyboard: a little sign that says “Nobody has to read this crap.”