What IS a professional (videographer)? And what is pond scum? Well, pond scum floats…I really mean bottomfeeders. And can one morph into the other?
Too often those at the top of the food chain look down with distain at those trying to climb out of the bottom. And those at the bottom often desperately love what they do and would (and can) do it for free.
Free – there’s the first difference.
A professional knows their worth – that their time is measured in dollars – based on experience, talent, technical knowledge, and gear, taking into account their market and a few other variables. And they charge accordingly.
Those who are not pros work for free…for the experience…for something for their demo reel…or just for the heck of it.
Pause for a bit of explanation – pros work for free from time to time for worthy causes or marketing purposes (win a free wedding video!).
Now I’m going to split the non-pros off from the pros and get into the nitty-gritty.
You can probably categorize the non-professional videographers into several strands.
4. True bottomfeeder
The Hobbyist is someone who does video for the love of it…and can and does achieve professional standards often. They’re not in it for the money, but for the love of the craft. (Again, pros are in it for the money…but in most cases there is also love of the craft. They want both though…to work and get paid for something they enjoy doing.)
Student/Wanna-Be are future pros if they play it right. They have learned the basics and are working to gain experience and listen and learn. They have a goal…to become a professional.
Um…Clueless/Wanna-Be. They may look like Students but don’t have the common sense or brain matter to rise above point and shoot. They’re either so into technical standards they don’t bother with aesthetics and the craft of video or they just like to walk around with a camera to impress, but never ever ever seem to move forward. They don’t have a plan or a goal beyond today.
And now for the Bottomfeeders. They’re the ones you have to look out for. They may look like pros or something between a beginner and pro, but they are not into learning or quality or ethics – they are in it for the money (and possibly the flash). They undercut pros in their market, do a shoddy job, and give the entire industry a bad name.
Why all this ranting?
First let me admit to an addition. I love to cruise craigslist. Primarily for the antiques and farm and garden section, but I also from time to time check out the gigs. Not the jobs (TV) section – after looking in there once or twice I had to sterilize my computer. It was NASTY.
And that’s where I (and many of the folks over on b-roll) find our laughs. So many many ads for video-related jobs, all offering no pay and an “opportunity” to work for “experience.”
But I found my first example that concerned me in the photography (for sale) section. A young woman placed an ad for her services as a photographer. She admitted to being a student, but wanted to charge $100 to take a portrait. She wanted to charge clients so she could learn and get experience. No online portfolio…nothing to indicate her abilities.
After an email correspondence I got her name. Yep – a real raw naive teen (ish) girl. She put herself out online and made several huge mistakes.
First – with one email I got her name and could easily, if I wished, have tracked her down or set up an appointment. Jail bait.
Second – she wanted to charge too much for her experience and without any proof of her work or mention of equipment other than having taken an ROP photo class and knowing PhotoShop.
Third – as mentioned above, what can she do for the price she is charging? Does she have a rate sheet…what does she provide for that price? How far will she travel? Where are some examples of her work?
I’m hoping she takes the advice given and sets up a webpage with examples, looks into contracts, rate sheets and more. She is a Student/Beginner…willing to learn.
The next one is similar, involving a teenager with aspirations and no clue about professional conduct. He offered to shoot senior portraits of a friend for free…and they went out over several days to a number of locations and different times (daylight, twilight, night). He shot quite a few photos – and then told his friend she had to pay $350 for the photos because he was a professional.
Ummmm – PROFESSIONAL?
I got involved because his “friend” was also one of my photo students who listened in class, earned an A and had her own concerns about his professionalism. Plus, she was extremely upset at the bait and switch.
A moment to pause for vainglorious shameless self-promotion.
MY student, while working with the above-mentioned “pro” kept questioning him about depth of field, light, aperture – and was able to asses his total lack of knowledge in those areas. Love it when a student actually LEARNS!
In the end she was able to beat him back, give him a token payment and NOT use any of his photos (98% of them were technically poor).
This guy may or may not learn from this. The friendship was broken, but may mend. But he seems to be meandering along his own self-centered path…not willing to move forward and take the necessary steps to become a professional. A current and future Bottomfeeder.
But his problems were similar to example number one, the craigslist babe.
No proof of prior work (no examples, just his word). No professional standards, rates, or contract. Bait and switch of the worst kind.
Now I do have a couple of students involved in video in their communities who are students. One is Cambodian, the other Hispanic. They took my high school broadcasting class and eventually set up their own production companies, shooting events/weddings within their tight-knit neighborhoods. (I’ve now seen Asian and Hispanic weddings from the inside! And pretty darn good productions at that.)
These two very different young men are moving thru the early stages of professionalism. They did some work for free for family/friends…then moved on to either working with a local pro or working on small events for token pay…then bigger projects on their own…to hiring assistants. They drove themselves to learn as much as they could, and still call or email with questions. Their raw talent and drive amaze me.
So – so do as I do – enjoy a good laugh from time to time online reading those trolling for free labor. But don’t get mad. This is a free market and those who don’t check out credentials before shelling over money have only themselves to blame. And don’t judge those who take the gigs too much. They may be clueless, they may be hobbyists, or bottomfeeders. Or they may be you – years ago in the same situation, but different time. Someone with a love, a passion for all things visual who just wants to (eventually) get paid to do what they love.